Hey everyone!

I wanted to talk to you all the ease of using albums to guarantee sales. With my portrait work, I am definitely an album person, and this year, I am going to explore different ways to incorporate my album thought process with other products. Sometimes photographers feel that they can not sell albums.

Over the course of 3 days, I am going to post my top 3 tips regarding using albums to guarantee sales! So make sure you’re checking back each day!

Number one: SHOOT FOR THE ALBUM

Break your photo session down like a set if you do not already. Within each set, decide of a certain number of images. What is a set? It could be photographing within a certain location, a certain lighting set up, a certain outfit, or even using a particular prop! Think about how you can arrange each set within the album BEFORE you start shooting. I do this all the time, and it is a proven to provide enough variety to build an album.

Number two: HAVE AN INDECISIVE CLIENT? SUGGEST ALBUMS.

As photographers, we tend to push clients towards wall portraits. Now do not get me wrong, I am not telling you all to NOT do that. However, let’s face it…. we ALL run into the indecisive client. The one that isn’t sure what to blow up because they love too many images. Albums are a great way to help them with this dilemma! So my lab is H&H Color Lab ( https://www.hhcolorlab.com ), and they just created this product called the “Edge Wrap”. I literally just received my sample of this product and it is PERFECT! I call it the VISUAL album…even though traditional albums are visual! ha! Anyways, when I received my studio sample, I created a video review. If you haven’t seen it yet, here’s the link! H&H Color lab was nice enough to give me a 50% coupon code to pass on to all of you so that you can also create your own studio sample! It is AWEDGEWRAP! This code is good until 7/31/19!

Number three: ALBUMS SHOWCASE YOUR SKILL SET AS A PHOTOGRAPHER.

So we all know when you’re images are huge and big on the wall, that feels great to us as photographers right? We also believe that having a huge image on the wall is a talking piece. Do not discount the client who can showcase an album or even the new product I mentioned above that will show how you can create variety.

As professional photographers, how many times have you heard this… “I just want one good shot!” I mean… we can create a LOT of good shots right? I do not want to be known as the “one shot photographer”. By giving my client a product or product(s) that showcase my skill set as a photographer is a win/win.

So when a photographer states… ” I LOVE THEM ALL!!!!” Now you have an alternative!

…to be continued tomorrow!